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Pillar 1: Onboarding journalism on web3
- Three DAOs attempting journalism
- JournoDAO
- DAOPlanet
- Bankless DAO
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Pillar 2: Move media from an extractive to expansive ecosystem
- How value flows in media in...
- Web1
- From publisher to reader in terms of immediate access to information
- From reader to publisher in terms of subscription revenue and eyeballs to sell to advertisers
- Web2
- From publisher to reader in terms of access to information, audience, dopamine
- From reader to publisher in terms of not just eyeballs but also all sorts of personal data to sell to advertisers
- Web3
- From publisher to reader in terms of contributions to the creation of valuable content
- From reader to publisher in terms of contributions to the creation of valuable content
- Old model - Eyeballs/attention are converted to fiat (via advertising) to fund the creation of content to attract eyeballs/attention and generate profit.
- New model - Engagement drives the creation of content that drives more engagement, generating value for the public good in the process.
- Engagement and creation can be moderated, measured and facilitated through tokens and smart contracts.
- Media tokens can create a community for journalists and their audience
- Web3 tools can build a new economy for citizen journalism
- With web3 we can be expansive rather than extractive
- Web3 is the potential of citizen journalism recognized and it is civic life revitalized.
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Pillar 3: Put information on chain to unlock its power
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Pillar 4: Join Jeff Bezos and buy some newspapers
⇒ DAOs as the new wire service